Tuesday, October 07, 2008

Black swan

"Made to Stick" mentions 6 features that make a message viral - it needs to be: simple, unexpected, concrete, credible, emotional and tell a story. Web 2.0 and Black Swan show that there is one more point to it - ambiguity.

Sunday, October 05, 2008

Market for Lemons

Just a quick thought - or maybe my interpretation of what Umair Haque writes. Market for Lemons - this is the underlying mechanism of current crisis.